The university developed a new campus to the southwest of Lincoln city centre, championed as a key regeneration policy by the new coalition administration of Lincolnshire County Council, on a site overlooking the Brayford Pool. Links with Grimsby College were severed and the university's campuses in Hull closed. It was renamed the University of Lincolnshire and Humberside in January 1996, entering its first 500 Lincoln based students in September 1996.